Since the beginnings, Hooky has the will to offer a singular experience. By collaborating with James Amana, the french « Shisha Master » and emblematic figure of the hookah in France, unanimously recognized by the purists, Hooky is fully commited to this spirit.
Unknown in France, the « Shisha Master" role is unavoidable in countries where hookah culture is advanced. The shisha master is the equivalent, in French gastronomy, of the chef and the sommelier: he masters all his flavors, transmits his taste and love for hookahs, develops creative cocktails of tobacco and guide his guests to the more adapted choice.
First and foremost, James is a French haute cuisine chef. This passionate and perfectionist worker knew prestigious Parisian establishments thanks to a rigorous learning in a hotel management school and a full passion.
James has transposed his experience, from plate up to tasting, in the world of hookah that he embraced in 1989. James immediately established a link of sensation and emotions between these two worlds to compose creatives mergers of daring tobaccos by mixing them with molasses, brines and other spices. Hookah lovers are categorical, these recipes offer memorable moments and became legendary.
Hand in hand and after several months of meticulous work, Hooky is pleased to present two of James most popular blends: the refreshing Citrus and the warm Apple-Cinnamon. Indulge yourself by these new signatures.